Your time is valuable. We get it. So before you devote 5 minutes of your time reading this post, here's why you care: to get the most out of your marketing dollars you need to be using the right type of agency.
So why are there different types?
In the age of technology, it’s not surprising to learn that advertising is more integrated into daily life than ever before. Successful agencies understand the need for specialists targeting specific forms of advertising. Finding the right agency - in the right niche - is vital to ensuring you’re getting everything you need and are paying for. With that in mind here are the niche agency types:
1. Digital Marketing
This type of agency focuses on a company's online presence. Working with these agencies is generally a tailored experience meaning you can choose to have them take care of your logo and website design/redesigns, data reports, content creation, or anything else you might need to create and boost your company's online presence. Whatever your digital needs, these agencies can likely take care of it giving you the chance to focus on other pressing issues.
2. Growth Marketing
Growth marketing is focused on maximizing profits through increasing the number of customers a business has. These agencies are made up of experts at understanding clients and their buying patterns. Hiring a growth marketing agency gives businesses the ability to focus on their product/service, letting the agency take care of attracting more customers.
3. Performance Marketing
It’s best to work with a performance marketing agency when you need someone to take care of the numbers of it all. Performance marketing focuses on things like understanding data, the customer’s likelihood to continue to buy from the company, and the companies budget. These agencies focus on numbers and likely won’t take care of the creative side of your marketing needs. But working with them will ensure you’re getting the most bang for your buck.
4. Creative Marketing
Unlike the last type of agency we discussed, these agencies focus solely on the creatives of your business. Creative marketing agencies take care of any media needs you might have, such as: videos, social media posts, logo designs, color schemes and anything else you might need to ensure your business is as visually appealing as possible. It’s best to work with these agencies when you’re concerned about your brand's identity.
5. Social Media Marketing
Creative marketing can take care of social media posts, but if you're really trying to get noticed online you'll want to work with the specialists. We know social media is vital to a business, so why not leave it to the professionals. Not only do they take care of following social media trends, but they have a deep understanding of how to use various platforms, and they create specialized content in order to help boost engagement.
Advertising agencies are useful when you're looking to produce commercials or ads to post on any media platform. These agencies produce advertisements that appeal to customers, leading to a boost in a company's brand awareness and conversion.
7. Account Based Marketing
Account-based marketing focuses on a company's customers, individually. These agencies make sure a company's returning customers wants and needs are met. In working with one of these agencies, you can be sure each of your recurring customers is happy and their needs are met. These agencies are great for companies that focus on a smaller client base and want to ensure their customers return to help drive revenue.
8. Personal Reputation Marketing
PR agencies focus on increasing a company's exposure and reputation. These agencies focus on both getting your company's name out there and ensuring it maintains a good reputation in the public eye. A PR agency will help you leverage reviews and improve your reputation using methods you might not have known about or tried yet.
Brand marketing agencies take care of things such as logo designs, merchandise, marketing messages and anything else that might help build a positive view of a company in the public eye. Branding focuses on creating a cohesive and appealing brand that people will remember and likely become returning customers. These agencies can help new companies brand from the ground up, or help with the rebrand of an established company.
One final tip - finding the right agency is a bit like dating. You may have to shop two or three to find the best fit for you.
Click here to view the blog post used to help write this blog post.